Global Supply Chain Management Essay Example | Topics and Well Written Essays - 3750 words

Global Supply Chain Management - Essay Example Apple was the pioneer in the mobile industry to give the facility of an Ecosystem to their customers. An ecosystem is connecting the company and its features with customers by means of a computer network. By using this technology, Apple was able to be connected with its remote vendors and buyers and giving them flexibility and choice in acquiring the company’s facilities and products. An important purpose the ecosystem serves for the Apple Inc is in the inventory management by keeping a check of the demand to supply ratio of the product. To reach the global market, the company has to have a very good estimation of number buyers interest and the number of suppliers or distributors. In addition to this, it also helps in maintaining customer trust and loyalty, by keeping in direct touch with the merchandisers. Apple included the features of apps download, iTunes and many other logistics in its cloud computing network. Again this was the management strategy which saved the company from investing in help centers or customer service departments. This simplifies the process of the supply chain, where the management can easily access the data of customer visits, downloads, complaints, and feedback. This speeds up the process of filtering of information and enabled managers to make decisions regarding product advancement or improvement before customers are bored or annoyed with the product(Blaisdell 2012). It is certain that the growing fame and wide acceptance of Apple iPhones and their other devices bring the challenge of delivering devices to various distributors, and not knowing exactly how many have been sold. Moreover, the procedure for purchase for high consumers is also complicated and slow, where the supplier first reports to the main distribution unit before making a large order. Managing the supply and purchase rate efficiently is one of the prime challenges a company faces in launching the product globally.